I’m an Oakland-based design leader open to full-time opportunities.
My background spans brand identity, digital experience, and design systems, with experience leading teams and working hands-on to shape culture, experience, and long-term direction.
My approach is rooted in clarity, collaboration, and thoughtful systems. I lead with an approachable, professional style built on trust and open communication, and I focus on empowering teams to do their best work. I balance big-picture vision with hands-on understanding, helping ideas move smoothly from strategy to execution. I believe brand is shaped by every part of an organization and should be championed as a strategic asset to create cohesive, meaningful experiences.
I bring an approachable, professional leadership style rooted in trust and open communication. I focus on building collaborative environments where designers feel supported, confident, and encouraged to do their best work. In cross-functional partnerships, I advocate for brand as a strategic, organization-wide asset that shapes cohesive and meaningful experiences.
I’ve spent much of my career building and evolving brand identities and visual systems, with an emphasis on clarity, consistency, and long-term use. I enjoy setting direction and shaping creative vision, and I’m most engaged when systems, narrative, and messaging come together in a way that feels intentional and human.
I bring hands-on experience across UI/UX design, building and maintaining design systems, prototyping, and designing for both web and app, helping me lead with empathy and practical understanding.
Figma, Adobe Creative Suite, Webflow, and a range of project management tools.
Born and raised in Southwestern Pennsylvania, my creative journey started with an interest in architecture and industrial design while studying in Pittsburgh. That path eventually led me to graphic design, where I discovered my passion for shaping brand and digital experiences. Moving to the Bay Area in 2012 broadened my perspective, giving me the opportunity to work across marketing and product design, shaping how I think about brands holistically—balancing strategy, storytelling, and functionality to create meaningful and lasting experiences.
Outside of work, I find inspiration in travel, whether exploring internationally or road-tripping with my wife and our two dogs. I also enjoy photography, playing golf, and having side projects that allow me to explore different aspects of design and creativity beyond my day-to-day work.